DON'T BE TAKEN FOR A RIDE
Don't be taken...What's it all about?
Most people hate shopping for a car. In this book Dom Genova, a true industry insider, lifts the curtain on the buying process and provides the reader with the tools and strategy to get a "no-nonsense" money-saving deal. A delightfully "readable" book, the reader will be treated to "worst of" stories, a "Dealer-to-English" dictionary and a lighthearted "road-test" at the end of the book.
Dom's contention is that even people who think they got a great deal actually did not.
"The problem with the car business is not just that the cards are stacked against you. It's worse than that, you don't even have the rules. I wrote this book to give you the rules" — Dom Genova, Author and former car dealer
"If you ever intend to buy a car, drop everything and read this book! If you know someone who is getting ready to buy a car, please insist that they get this book! Dom Genova reveals everything you need to know to have a great car buying experience. You will be forewarned about how car salespeople operate and forearmed with the knowledge you need to get the best deal possible."
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— Dr. dt ogilvie, Dean Emeritus & Professor Emerita, Saunders College of Business, Rochester Institute of Technology, and co-author of Creativities: The What, How, Where, Who and Why of the Creative Process.
What they're saying...
Gene Cornish, Founding Member of The Rascals, Rock & Roll Hall of Fame Inductee, and Author of Good Lovin': My Life as a Rascal
What an eye opener. I knew when my co-author Stephen Miller and my friend Dom Genova teamed up that this would be good, but boy is this an incredible inside look at how not to be taken for a ride! Great stuff!
P. E. “Pat” Aderman, Senior Operations Specialist – Retired, DaimlerChrysler Motors LLC
Dom is the “real deal”. With his years with the Corporation and years as an independent dealer, Dom is truly an insider and provides priceless insight into the nonsense that shoppers face. I spent my career as a Dealer Operations Specialist and can attest to the accuracy of his observations and wisdom of his advice. His book is well worth your investment in it.
Scott Pitoniak, Nationally honored journalist & best-selling author
Calling upon his decades-long experience in the automotive industry, Dom helps us navigate the frustrations and costly pitfalls of
buying a vehicle. Read this enlightening and entertaining book and you'll be able to enjoy the ride.
Corrin Strong, Journalist, Author, Newspaper Founder
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I first met Dom in 1994 when he opened his first dealership in my town. Over the next 25 years, purchased at least a half dozen new cars from him. I stuck with him because every time I would shop around to try to find a better deal, I never could. In this book he explains how you can find a dealer to stick with!
I am writing this book to help the good and ethical dealers attract customers who will appreciate the way they operate and become life-long customers. In addition, and quite frankly, I’d like to stick it to the jerks who are unethical and try and hoodwink you.
