DON'T BE TAKEN FOR A RIDE
Ever shop for a car and get a queasy feeling like you were “taken”, cheated somehow and can’t quite figure out how?
1. How a “delivery bump” is a common tactic and can cheat you out of thousands of dollars.
2 How a dealer can claim to give you more for your trade with a common trick.
3.How to get the best interest rate (it’s not what you think)
4.How a lease can be very bad for you or the best thing you can do.
5. The scam of “$0 down” can ACTUALLY mean thousands of dollars out of pocket
You are not alone.
A recent survey states almost 90% of the public HATES to shop for a car—and almost a quarter would rather have a root canal than step foot in a dealership.
My name is Dom Genova and I want to do something about that.
I know what it’s like.
I worked for a major manufacturer for the better part of two decades, calling on hundreds of dealerships and critiquing their operations. I have to tell you I have seen all the nonsense you could imagine and then some.
I got sick of it.
Knowing that truthfulness could be a competitive advantage, I left the company and went on to start a dealership on my own , branding myself as “Your No-Nonsense Car Dealer. ®
Rather than hiding behind large disclaimers foolish tent sales and worthless warranties I educated customers, cared for their needs and developed a loyal following. The transparency we promoted made the business wildly successful. People came to buy from us then their kids and even grandkids.
I sold the dealership just before the COVID shutdown decided to step back and took on other tasks, one of which was to write this book.
This book is written to help you be an educated customer so you can get the deal you and your family deserve!
I go over such things as these and so much more!
6. The “all credit applications accepted” scam
7. The most offensive “land mines” to look for in a disclaimer
8. Why “all rebates applied” is often used to offer a price they know they can’t honor
9. The sneaky thing it means when a dealer says in an ad “and you own it”
10. The manipulative sales system many dealers employ to snooker you.
Highly educational, readable and entertaining, you are sure to save hundreds, maybe thousands on your next car purchase.
You will save a good slice of your sanity too!
The book has a lot of education mixed in with a lot of humor (wait till you read my tale of my naked parts manager). I intentionally made it “very readable”
If you are EVER going to buy a car again, this book is for you.
Upcoming Events
Fri, Oct 10Pittsford YMCAHate car shopping? You’re not alone—I will reveal the tricks dealers don’t want you to know in a fun, eye-opening presentation. Join me October 10th from 12–1pm at the Schottland Family YMCA for insider secrets, laughs & free books to the first 12 people!- Thu, Oct 16Rush LibraryHate car shopping? You’re not alone—I will reveal the tricks dealers don’t want you to know in a fun, eye-opening presentation. Join me October 16th at 7pm at the Rush Public Library for insider secrets, laughs & free books to the first 12 people!
- Mon, Nov 10Pittsford Community LibraryHate car shopping? You’re not alone—I will reveal the tricks dealers don’t want you to know in a fun, eye-opening presentation. Join me November 10th at 6:30pm at the Pittsford Community Library for insider secrets, laughs & free books to the first 12 people!
What they're saying...
"— Dr. dt ogilvie, Dean Emeritus & Professor Emerita, Saunders College of Business, Rochester Institute of Technology, and co-author of Creativities: The What, How, Where, Who and Why of the Creative Process.
If you ever intend to buy a car, drop everything and read this book! If you know someone who is getting ready to buy a car, please insist that they get this book! Dom Genova reveals everything you need to know to have a great car buying experience. You will be forewarned about how car salespeople operate and forearmed with the knowledge you need to get the best deal possible."
Gene Cornish, Founding Member of The Rascals, Rock & Roll Hall of Fame Inductee, and Author of Good Lovin': My Life as a Rascal
"What an eye opener. I knew when my co-author Stephen Miller and my friend Dom Genova teamed up that this would be good, but boy is this an incredible inside look at how not to be taken for a ride! Great stuff!"
P. E. “Pat” Aderman, Senior Operations Specialist – Retired, DaimlerChrysler Motors LLC
"Dom is the “real deal”. With his years with the Corporation and years as an independent dealer, Dom is truly an insider and provides priceless insight into the nonsense that shoppers face. I spent my career as a Dealer Operations Specialist and can attest to the accuracy of his observations and wisdom of his advice. His book is well worth your investment in it."
Scott Pitoniak, Nationally honored journalist & best-selling author
"Calling upon his decades-long experience in the automotive industry, Dom helps us navigate the frustrations and costly pitfalls of
buying a vehicle. Read this enlightening and entertaining book and you'll be able to enjoy the ride."
Corrin Strong, Journalist, Author, Newspaper Founder
"I first met Dom in 1994 when he opened his first dealership in my town. Over the next 25 years, purchased at least a half dozen new cars from him. I stuck with him because every time I would shop around to try to find a better deal, I never could. In this book he explains how you can find a dealer to stick with!"
Video Lessons
The Fundamental Flaw
You hate car shopping
because of one thing.
Mouseprint
If a mouse could read,
he would be the one to ask.
COMING SOON
Dealer-to-English
"Down" may not mean down.
COMING SOON
I am writing this book to help the good and ethical dealers attract customers who will appreciate the way they operate and become life-long customers. In addition, and quite frankly, I’d like to stick it to the jerks who are unethical and try and hoodwink you.
